Brewery starts the year with new listings success
Skinner’s Brewery has kicked off 2022 with a vengeance, with major new product listings in Sainsbury’s and Punch Taverns.
Skinner’s ‘Sunshine IPA’ Lushingtons will be sold at 72 Sainsbury’s stores from mid-January, alongside two pre-existing Skinner’s lines, Porthleven – a premium pale ale, and Betty Stogs – a smooth amber ale.
The listing means that all three of the brewery’s core beers will be available in bottle at Sainsbury’s stores across the west country, showcasing the versatility of these iconic Cornish beers made by the riverside in Truro.
Co-Director Elaine Skinner explained: “Having the current three core beers alongside each other on supermarket shelves shows there’s a Skinner’s beer out there for every beer-drinker, from crisp refreshing IPAs to that traditional best bitter style which is coming back into fashion.”
Lushingtons will also be available in cask in selected Punch Taverns across the UK during March and April as part of their ‘Finest Cask’ guest ale festival; the pub company has around 1,250 pubs in England, Scotland and Wales.
Stuart Hughes, Sales and Marketing Manager at Skinner’s, commented: “Everyone in the hospitality and brewing industries is hoping for a more settled year without the need for further lockdowns. If that happens, then I think we’ll see a steady revival in the cask beer sector, as people once again get into the habit of enjoying a great pint of cask beer in their local.”
During a challenging two years – the toughest period in its 25-year-history – Skinner’s has found itself having to adapt quickly in order to survive.
Now, as well as new national listings, the independent Cornish brewery starts the year with a strong online customer base and a new website, and two hometown brewery taps – The Old Ale House and The Tap Yard Bar – where the freshest Skinner’s brews can be enjoyed.
Elaine Skinner reflected: “We’ve always had the attitude that out of adversity comes opportunities. We have big plans for 2022, including new beers, events and perks for our ‘Skinner’s Beer Tribe’ community. We’re not short on brand loyalty here at Skinner’s, and we’ll be building on that this year.”
To read more about the Skinner’s story, click here.